Use Call Center Scripting to Enhance Customer Service

selmo-pro > Blog > Call Center Scripting
Call center scripting is essential for ensuring your operators are well-prepared for any customer service situations that may arise. To see for yourself how call center scripts can help you improve your services, read on!

What Is Call Scripting?

Call center scripts are carefully written prompts put together for call center operators. They help customer service agents deal with particular situations, whether over the phone, email, or instant messaging. Using scripted conversations cuts down on errors made during the call and helps ensure that all customers are treated at the same high standard of service.

A good call center script will help operators provide quality customer service and settle client issues efficiently, all while helping maintain your brand image. But there are even more advantages to using customer service scripts and even more ways in which they can be used. Read on to find out more!

Advantages of Customer Service Scripts

Customer service scripts are perfect for standardizing customer service in call centers. They may be thorough and detailed, providing representatives with all the necessary information to deal with any customer query. Or, they may be more basic and flexible, providing a guideline while not hindering the natural flow of conversation. Whatever form customer service scripts take, however, they can benefit your business in several important ways.
  • They Ensure Accuracy

    By providing operators with the information required to deal with particular customer issues, call center scripts help make sure that the information agents provide is one hundred percent accurate. This way, client problems can be dealt with quickly and efficiently, significantly boosting customer satisfaction.
  • They Guarantee Compliance with Legislation
    Call center agent scripting allows companies to ensure their operators adhere to the appropriate customer service guidelines. For example, it will help prevent problematic language from coming up during the call. In short, customer service scripts help to make sure your company follows important regulations.
  • They Standardize Customer Care
    With all of your agents working from the same script, you know that all of your clients will receive the same high standard of care, no matter how many different operators you have in your team. This is especially useful when you have a large team, as it means you don’t need to constantly monitor each staff member.

How to Use Call Center Scripts

When using call center scripts, make sure that you take advantage of their full potential. In this section, we’ll explain exactly how you can make the most out of call center scripts.
Personalize Your Call Center Scripts
While your customer service scripts should be accurate and well-written, this shouldn’t come at the expense of personalization. It’s important that your customers feel comfortable and welcomed from the very moment they call your center. In your scripts, include prompts to refer to the customer by name; this helps to establish a feeling of familiarity early in the conversation.
Be sure to constantly develop and improve your scripts to ensure their efficacy. Listen back to the recordings, take on feedback, and brainstorm ideas—use all the tools at your disposal to improve upon your scripts.
Make Sure Call Center Scripts Are a Part of Agent Training
Using call center scripts during training and coaching can help you to foster effective, efficient customer service representatives. When your call center customer service agents practice with these resources, it helps them to grasp the appropriate language and tone for speaking with customers. It can also help them learn how to deal with particular situations.
Make Sure Call Center Scripts Are Accurate
Having customer service scripts to refer back to is only useful if the information they contain is accurate and up to date. To make sure your call center agents can offer your clients the best service, you should ensure that the information contained within your customer service call center scripts is correct, current, and concise.
Train Agents to Maintain Two-Way Communication
Maintaining an open line of direct conversation between your business and your client base is crucial for understanding the needs of your customers. To this end, encourage your agents to keep lines of communication open. Clients show they can reach out for assistance if they need it, and operators should reply promptly.

How to Write an Excellent Script for Customer Service

When composing a script, call center managers should keep a few rules in mind to ensure it’s effective. In this section, we’ll cover some of the most important points for writing a good script for customer service.
Analyze Call Recordings
By using call recording software, you can see how effective your current customer service call center script is and how customers respond to it in practice. Analyzing call recordings can make it easier for you to make improvements to your prompts, whether it’s to the content, structure, or tone. Some software, including the program we offer, even provides you with transcriptions of calls for you to review. These transcriptions come with a keyword-driven search facility that helps you get straight to the point of your customers' needs without wasting time.
Want to feel the full power of a predictive automatic dialer can give your outbound call center?

Call Center Script Best Practices

So, what are the best practices to keep in mind with customer service scripts? This section will help you make the most of your call prompts. In an upcoming section, we created a few sample scripts for you to examine to see how to put these tips into practice.
Refresh Your Customer Service Scripts
Revisit your call center scripts regularly, making sure that all the information is up to date. Frequently analyze call recordings to make sure that your prompts enhance the client experience and help your operators provide efficient, effective service. If anything needs to be revised, make the necessary changes.
Never Interrupt a Customer
During a call with a client, never interrupt them. Not only is such behavior rude and off-putting, but you can’t give a customer the service they need if you don’t have the full picture of the situation. By cutting off a customer, you may not get to hear some of the particulars of the situation, which would otherwise help direct your efforts.
Know When to Ditch the Script
Sometimes it’s okay to drop the script—in fact, sometimes, it’s even encouraged. If the advice you’re giving doesn’t seem to be helping the customer, or if they appear to be taking the call in another direction, don’t be afraid of seeing where the conversation goes. Adaptability is one of the most crucial qualities in any customer service provider.

What Not to Do When Using a Customer Service Center Call Script

We’ve covered what you should do when using a call center script—but which behaviors should you avoid? That’s what we’ll consider here.
Show Off Your Extensive Vocabulary
During a customer service call, your number one priority should be helping the customer. This isn’t an opportunity for you to show off your English language skills! Rather, you should focus on conveying information in a concise, helpful way. Use simple, easy-to-understand language to make sure the client understands you.
Take Your Time Getting to the Point
Your customers very likely have a lot going on in their lives; don’t take up even more time in the day by taking your time getting to the point of the call. Again, focus on being concise. Make sure any information you give is relevant to the situation at hand.
Become Cold and Robotic
It can be easy to slip into robotic delivery when you’re following a set of prompts but do your best to avoid this. Try to use natural language and use a friendly manner while on the phone. Keep in mind your pace, tone, and pitch as well, making sure to match your client’s energy. Doing this will help them feel more comfortable during the call.

Samples of Call Center Scripts

Now that we’ve covered all the basics of call scripts for customer service, we’ll provide you with a few call center script examples. We’ll provide some sample call center scripts for a handful of different situations, giving you a sense of the different ways they can be utilized.

Call Center Scripts for Dealing With Complaints and Dissatisfied Customers

Angry clients are an inevitable part of customer support. The best advice we can give operators is to remain calm, empathize with the customer, and do their best to resolve the situation. Here are a couple of prompts to give you an idea of how to format customer service center scripts for this type of interaction:
  • “I understand where you’re coming from entirely; if I were in your shoes, I’d feel upset as well. If you have your order number to hand, I’d be more than happy to look into the issue for you.”
    “I understand this order was time sensitive, and you’ve been greatly inconvenienced by its late delivery. I’ll speak to my supervisor right now and see how we can help set this right.”

Customer Service Center Scripts for Following Up With a Client in a Later Call

Oftentimes, you won’t be able to deal with your customer’s issue while on the call. At such times, you’ll have to arrange a follow-up call with the client to finish dealing with their problem. Here’s how you can do it:
  • “[Customer name], I’m sorry, but we’re still looking into how best to resolve this issue for you. Could I call you back in an hour or so to discuss probable options with you?”
    “If it’s alright, I’d like to double-check your order status with my supervisor. Is it okay with you if I call you back within the hour to discuss your options?”

Call Center Scripts for Dealing With Multiple Customers at Once

It can often get busy working as a customer service call center agent! However, when dealing with multiple clients at one time, you want to make sure you’re still able to give each customer the best service possible. Do your best to make sure you don’t seem rushed, stressed, or impatient:
  • “Thank you for providing that information, [customer name]. I’m going to briefly put you on hold while I look into this issue for you further. I will be right back.”
    “I’m going to take a moment to double-check the status of your order in our system. This should only take me a couple of minutes. One moment, please.”

See more

Show more
Enter your number to sign into the full version of Selmo and start calling for free.

Try Selmo for free and get more leads right now!