PRO-Approach to Customer Experience Management

Every Business Owner or Manager Knows — Business is about the Long-Run, so you want your Customers to become your Life-Time Contributors.

What is Customer Experience Management — it’s Managing and Understanding all of your Client’s Actions Online or Offline so you can deliver sufficient and sustainable service to them and generate a stable profit for your company, why it’s important:

• You have a working Marketing Hypotheses
• Stable Profit Stream
• Profit Growth
• Lower Your Costs
• Deliver Great Product so you boost your LTV Metrics

Customer Experience is the most important part of every company, Happy Customer equals Paying Customer, so all successful companies and brands are laser-focused on their customers. If you win your customers, you win the competition with your rivals.

Know Your Customer, is the most recognizable phrase in the competitive business space, there are dozens of different tools, apps, approaches, and tricks (read our 14 Cold Calling Tips) to work on your customer experience and relations. Companies spend all their efforts to win their customers in the short and long term.
To establish a Great Customer Experience you will need a well-timed and tailored system build on each customer data, so you might need to work on such things as:

• Research
• Online Customer Experience
• Team Management
• Market Analytics
• Market Insights & Forecasts

So you can maintain great Customer Experience Management in the short and long run as a company to secure a long-lasting brand.

Develop a Strong Brand Community

That’s the best option to gather information about customers’ needs and to create a loyal platform for your brand, where you can start and enhance all of your marketing efforts. Gathering Your Community is challenging, but it’s the real work of creating your company.

Human-Oriented Brand

People love Honest brands that are Close to the world and don't have strong corporate language. Popular brands such as McDonald's and Coca-Cola are mostly “having fun” on their Social Media Channels. People like true-life stories

Test New Marketing Channels

Never stop exploring new channels as you may miss exclusive opportunities for your brand. Different Target Audience Segments require different channels, and eventually, after all the tests, you will develop your perfect Customer Experience.

Personalized Profiles

Keep your Customer Experience Management Personalized to gain the best results for your company. Personalized Customer Experience is not more of a trend, but more of a new reality in our world. Like with Human-Oriented Brands, People are looking for tailored recommendations and offers.

One-to-one Support

Personalized and Automated Support is the best option for the long run at building a successful company. As your clients will receive real support via personal phone support or email, so you will increase customer retention and overall LTV and Brand Loyalty.

20% Efforts, 80% Results. Find Your Best Channel and Win it

There are always 1-2 Main Marketing Channels for a company to stick with. Find and base your efforts on these channels to establish a great Customer Experience and Profit for your company, so you could build your personal brand community around them.

More of a Brand & Community but not a Corporation

People buy from other people, not from a corporation, that is how it works. You need to start your Customer Experience with People, not with Money or Corporation Image at first. Try all the tips mentioned below to establish a great and sustainable Customer Experience Management Experience with your Brand.

Every Marketing Enthusiast of any level of experience is always working on Customer Experience Management and has his own tricks and solutions. Approaches may differ, but the main key point is to manage the overall Customer Experience in one place so you can work on it as it’s a Vast Visible Space for you and your Marketing Team.

Customer Experience is the most creative process in every business and that’s why there is no ONE APPROACH DEFINITION to understand how to provide a great Customer Experience but there are tools for your Marketing Team to make them able to focus on Customer Experience itself and not on Managing the whole process instead.

First, it’s important to keep all the information and tasks on one platform, so it will be easy for your team to make changes and follow customers' journey maps from the very beginning.

By having easy access to all information about Customer Experience, you will save a lot of time on management and focus on sales and leads. All employees will be on track with current progress and your management team will spend less time accumulating new ways to interact with clients to provide a smooth customer experience

So, you have everything in 1 place, now it’s important to not Complicate it, as Customer Experience must be Simple and Clear so its path will be easy to track and manage within a few actions.

If the overall management process is simple, then it’s easy for the management team to work on the overall customer experience development process as it’s quite simple in its body:

Test hypotheses → Track the Progress → Apply Results → Improve the Hypotheses.

Make the whole process and path simple both for your customer and team, so you won’t have any problems in analytics to improve your Customer Experience in one shot.

You must be sure that all your management is clear and simple to all of your employees. It may take some time to adapt your team to new processes but the overall results will boost your company’s profit exponentially.

Spotify has changed the whole music industry because they focused on detailed ongoing customer personalization, so they are always able to provide personal recommendations and ads for each customer so their customer experience always stays Simple and Clear.

Customer Profiles allow you to know and understand what your client is really searching for, so you can create strong marketing campaigns, offers, and experiences for your old and new customers all along.

Customer Experience Management is a long-run for sure. As Customer Profiles are constantly changing and it’s really important to have an ability to keep your eyes on track of each customer profiles so you can work on them and get back to them anytime. By having an easy-access to Customer Profile, you secure a stable profit growth model for your company.

It’s crucial to make your Customer Development an ongoing process so your company will always stay ahead of your competitors in terms of Customer Experience Management and you will be able to develop an Authentic Personalized Customer Experience.

Your Main aim is to get ahead of Customer Needs so you can forecast what your customer is going to need in the short and long-term future. 

To establish a great strategy to win the Customer Experience Race you need to have strong research as your ground for all future marketing efforts it’s crucial to have ongoing customer development interviews and then you can start developing the Right Message to execute your Target Audience’s requests and needs:

• Right Message

By understanding your audience, you know what they are looking for, so you can provide them with a tailored offer and secure fast leads to your service. It’s better to test 10-20 Marketing Messages at first, so you can develop your final Marketing Message that will work for your Target Audience on a daily basis.

You must consider that your Marketing Message must be easy-adoptable to current situations in the world so it will work regardless of the circumstances in the specific industry.

It must have a Call-To-Action (CTA) & it must be short and easy to deliver to any segment of your target audience with a proven record of successful cases in it.

• Right Place

What Social Media Platforms are your clients based on? What are your Rival’s Marketing Channels and why? It’s really important to understand what are the existing channels and places for your customer so you will understand how to evolve the current system your rivals are using so you can get significantly ahead in the long run.

Same as with the Right Message, it’s important to test different channels and different combinations of channels to work with your clients.

• Right Time

You need to know when it’s the best time to reach your clients, is it dinner, breakfast, lunch, or evening after work?

Your Customer Development Interviews & Researches must have questions about your client’s schedules, so you won’t be in a dead-end situation when your message is delivered but not seed as your clients are on a coffee break or at work, so they won't see it and react in a proper way.